From Longman Business Dictionary
recognitionrec·og·ni·tion /ˌrekəgˈnɪʃən/ noun [uncountableU]1MARKETING when people know who a person is or what something is, or know something about them as soon as they see them or hear their nameWe are bigger than most companies and ourname recognition is higher.
The company is focused on building brand recognition through marketing campaigns.
→ magnetic ink character recognition → optical character recognition → voice recognition