strategystrat·e·gy /ˈstrætɪdʒi/ noun (plural strategies)1[countableC]COMMERCE a plan or series of plans for achieving an aim, especially success in business or the best way for an organization to develop in the futurethe group’s acquisition strategy
The Chancellor favours a high interest rate strategy.
strategy forWe need to develop a strategy for marketing the company’s products in each locality.
a strategy for growth
2[uncountableU] the process of skilful planning in generalCompetitive strategy has two weapons: price and differentiation.
→ brand extension strategy → business strategy → competitive strategy → corporate strategy → harvesting strategy → operating strategy → pull strategy → push strategy