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BNC: 9604 COCA: 11458

ploy

ploy /plɔɪ/ noun [countableC]  
WAY/METHODa clever and dishonest way of tricking someone so that you can get an advantage 〔欺骗性的〕计策，手段，花招
 His usual ploy is to pretend he’s ill.
他惯用的花招是装病。
ploy to do something
 a smart ploy to win votes
赢取选票的精明手段
Examples from the Corpus
ploy• It is a ploy, but he had good reason to believe it would be an effective one.• He's not really ill, it's just a ploy to make us feel sorry for him.• The religious element of their election campaign was a cynical ploy.• Why give her the satisfaction of knowing her ploy had succeeded?• But his main ploy was to portray Weld as a friend of the rich eager to reduce educational opportunities for ordinary citizens.• A neat marketing ploy, and a good way of interesting children in aviation.• Using government subsidies to increase local authority rents is not a new ploy.• Certainly Mosley's constant harping on the theme of left-wing intimidation was a fairly effective recruiting ploy throughout the 1930s.• The ploy didn't work.• This ploy should give the stockmarket a boost.
ploy to do something• This isn't a ploy to be recommended.• This may have been coincidence or, as we noted earlier, a deliberate ploy to enhance his own standing.• He claims it is a deliberate ploy to squeeze out weaker brokers.• Use every ploy to project my reality in defence of my choices.• This is a good ploy to get the children to shout loud but then to contain the noise within the call.• Apple's altruism was also labelled as a smart ploy to introduce the nation's youngsters to its products.
Origin ploy
(1600-1700) Probably from employ
ploy noun
Chinese
Corpus
BNC: 9604 COCA: 11458
ploy

noun

ADJECTIVE | VERB + PLOY | PLOY + VERB | PREPOSITION ADJECTIVE➤clever, effective, good巧妙的手法；有用的策略➤deliberate, tactical盤算周到的計策；手段高明的策略▸➤favourite/favorite, old慣用的手法➤cynical玩世不恭的伎倆▸➤advertising, marketing, sales廣告／營銷／銷售策略➤political政治伎倆VERB + PLOY➤resort to, try訴諸⋯計謀；採取⋯策略➤devise制訂策略◇She devised a clever ploy to hold off her opponents.她耍了個花招拖住了對手。PLOY + VERB➤work策略行之有效PREPOSITION➤ploy for為了⋯的策略◇a ploy for deflecting criticism轉移批評的策略
BNC: 9604 COCA: 11458
ploy noun
⇨ tactic
BNC: 9604 COCA: 11458

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